Google's 200 Position Factors: The Entire List You Probably know that Google uses about 200 rank factors in their algorithm... However, What the heck are they? Well Today you're in for a treat since I've put together a complete list. Some are proven. Some Are contentious. Others are SEO nerd speculation. Recency Of Content Updates: Google Caffeine update favors recently updated articles, particularly for time-sensitive hunts. Highlighting this factor's significance, Google shows the date of a page's last upgrade for certain webpages: Outbound Link Quality: Many SEOs think that linking out to authority websites helps send trust signals to Google. Magnitude Of Content Updates: The Significance of edits and changes is also a freshness element. Adding or removing entire sections is a more significant upgrade than switching around the order of a few words. Ancient Updates Page Updates: How Frequently has the page been updated over time? Daily, week...